[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.adamsr.sk\/rekordny-uspech-slovenskych-filmov\/#Article","mainEntityOfPage":"https:\/\/www.adamsr.sk\/rekordny-uspech-slovenskych-filmov\/","headline":"Rekordn\u00fd \u00faspech slovensk\u00fdch filmov","name":"Rekordn\u00fd \u00faspech slovensk\u00fdch filmov","description":"Rok 2017 sa zap\u00edsal do an\u00e1lov slovenskej kinematografie hrub\u00fdm p\u00edsmom. V\u00a0uplynulom roku toti\u017e na\u0161e kin\u00e1 zaznamenali historick\u00fd po\u010det n\u00e1v\u0161tevn\u00edkov, ktor\u00ed si zaplatili vstupenku za film","datePublished":"2017-11-09","dateModified":"2023-04-28","author":{"@type":"Person","@id":"https:\/\/www.adamsr.sk\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.adamsr.sk\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/9994033610bfa8d5c75e7c2dd1b5bdd54900f4ed2e7e5c6722d4887246e31af4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9994033610bfa8d5c75e7c2dd1b5bdd54900f4ed2e7e5c6722d4887246e31af4?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"adamsr.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.adamsr.sk\/wp-content\/uploads\/img_a284285_w16471_t1515518283.jpg","url":"https:\/\/www.adamsr.sk\/wp-content\/uploads\/img_a284285_w16471_t1515518283.jpg","height":0,"width":0},"url":"https:\/\/www.adamsr.sk\/rekordny-uspech-slovenskych-filmov\/","wordCount":416,"articleBody":"Rok 2017 sa zap\u00edsal do an\u00e1lov slovenskej kinematografie hrub\u00fdm p\u00edsmom. V\u00a0uplynulom roku toti\u017e na\u0161e kin\u00e1 zaznamenali historick\u00fd po\u010det n\u00e1v\u0161tevn\u00edkov, ktor\u00ed si zaplatili vstupenku za film z\u00a0dom\u00e1cej produkcie. V\u0161etko sa to rozbehlo u\u017e v\u00a0janu\u00e1ri uveden\u00edm filmu \u201eV\u0161etko alebo ni\u010d\u201c, na ktor\u00fd postupne po\u010das roka pri\u0161lo neuverite\u013en\u00fdch 340\u00a0503 div\u00e1kov.Na druhom mieste v\u00a0po\u010dte n\u00e1v\u0161tevn\u00edkov sa umiestnil film producentky Wandy Adamik Hrycovej \u201e\u010ciara\u201c. Sn\u00edmku zo slovensko-ukrajinsk\u00e9ho pohrani\u010dia zhliadlo 328\u00a0401 div\u00e1kov a\u00a0celkovo film zarobil 1,747 mili\u00f3na eur, \u010d\u00edm sa zaradil na prv\u00e9 miesto rebr\u00ed\u010dka najziskovej\u0161\u00edch filmov slovenskej produkcie v\u00a0kin\u00e1ch. D\u00f4kaz o\u00a0\u00faspe\u0161nom \u0165a\u017een\u00ed slovensk\u00e9ho filmov\u00e9ho priemyslu v\u00a0uplynulom roku podala aj n\u00e1v\u0161tevnos\u0165 filmov \u201e\u00danos\u201c in\u0161pirovan\u00fd skuto\u010dn\u00fdmi udalos\u0165ami\u201c a \u201eCuky Luky Film\u201c v\u00a0hlavn\u00fdch \u00faloh\u00e1ch s\u00a0Petrou Polni\u0161ovou a\u00a0Zuzanou \u0160ebovou. \u010co v\u0161ak t\u00fato rekordn\u00fa n\u00e1v\u0161tevnos\u0165 sp\u00f4sobilo a\u00a0pre\u010do \u013eudia odrazu za\u010dali vyh\u013ead\u00e1va\u0165 slovensk\u00e9 sn\u00edmky?Povedzme si to na rovinu, film m\u00f4\u017ee by\u0165 akoko\u013evek kvalitn\u00fd, ak v\u0161ak nem\u00e1 zabezpe\u010den\u00fa dostato\u010dn\u00fa reklamu, mnoho potenci\u00e1lnych div\u00e1kov sa o\u00a0\u0148om ani nedozvie a\u00a0do kina nezav\u00edta. Toto v\u0161ak nebol pr\u00edpad minuloro\u010dn\u00fdch hitov. V\u0161etky tieto filmy to mali marketingovo podchyten\u00e9 naozaj dobre. Sn\u00edmka \u201eV\u0161etko alebo ni\u010d\u201c vych\u00e1dza z\u00a0rovnomennej knihy od autorky Evity Urban\u00edkovej, ktorej tvorbu na Slovensku h\u00e1dam ani netreba predstavova\u0165. Film \u010derpal popularitu pr\u00e1ve z\u00a0povedomia div\u00e1kov, ktor\u00ed si ob\u013e\u00fabili aj jej kni\u017en\u00e9 spracovanie. Marketing v\u0161ak v\u00a0tomto pr\u00edpade nebol jedin\u00fdm faktorom \u00faspechu \u2013 tvorcom sa podarilo vytvori\u0165 unik\u00e1tnu sn\u00edmku, pri ktorej sa \u010dlovek mohol dokonale uvo\u013eni\u0165 a\u00a0z\u00a0kina odch\u00e1dzal s\u00a0dobrou n\u00e1ladou.Kto aspo\u0148 raz nepo\u010dul hit IMT Smile a\u00a0Ondreja Kandr\u00e1\u010da \u201eHej, Sokoly!\u201c? T\u00e1to pesni\u010dka sa niesla \u00e9terom r\u00e1di\u00ed v\u00e4\u010d\u0161inu minul\u00e9ho roka a\u00a0stala sa aj titulnou skladbou pre film \u201e\u010ciara\u201c. Pr\u00e1ve toto prepojenie hudby a\u00a0filmu mnoho div\u00e1kov naladilo k\u00fapi\u0165 si vstupenku do kina a\u00a0sk\u00fasi\u0165 zhliadnu\u0165 pr\u00e1ve tak\u00fdto \u017e\u00e1ner. \u00daspech filmu ur\u010dite prinieslo aj anga\u017eovanie zn\u00e1meho hereck\u00e9ho ans\u00e1mblu \u2013 zahrali si tu Em\u00edlia V\u00e1\u0161aryov\u00e1, Tom\u00e1\u0161 Ma\u0161tal\u00edr \u010di Zuzana Fialov\u00e1.                                                                                                                                                                                                                                                                                                                                                                                        4\/5 - (4 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Rekordn\u00fd \u00faspech slovensk\u00fdch filmov","item":"https:\/\/www.adamsr.sk\/rekordny-uspech-slovenskych-filmov\/#breadcrumbitem"}]}]